Privacy Policy

1. Introduction

This Privacy Policy explains how Flight Media LLC dba The Ecommerce Alley ("we", "us", or "our") collects, uses, discloses, and otherwise processes personal information in connection with this website and the services offered through it (collectively, the "Services").

We are committed to handling personal information responsibly and in accordance with applicable laws of the State of Ohio, United States. By using the Services, you acknowledge that you have read and understood this Privacy Policy.

2. Information we collect

We collect the following categories of personal information:

• Information you provide directly. When you complete forms on the site, opt into communications, or interact with content, we collect the information you submit. This may include your name, email address, phone number, employer, role, and any free-form responses you choose to share.
• Information collected automatically. When you visit the site, we automatically collect technical information including your IP address, browser type and version, device type, operating system, referring URL, pages viewed, links clicked, and timestamps of your interactions.
• Cookies and similar technologies. See the Cookies policy for details on what we set and why.

3. Cookies and tracking

We use cookies and similar storage technologies to provide essential site functionality, including maintaining your session across page views and remembering whether you have submitted a lead form on a previous visit. We also use these technologies to collect analytics about how the site is used.

For a complete list of cookies we set, their purposes, and how long they persist, see our Cookies policy.

4. Analytics

We collect event data about how visitors interact with the site, including page views, scroll depth, button clicks, form interactions, and content engagement. Each visitor is assigned a random, non-personally-identifying session identifier when they first visit.

This data is stored on infrastructure controlled by Flight Media LLC dba The Ecommerce Alley and is used to measure site performance, diagnose issues, and improve the user experience. We do not sell or share analytics data with third-party advertising networks.

5. Information from lead capture forms

When you submit information through a form on the Services (for example, to receive content, request a follow-up, or sign up for a list), we collect and retain the information you provide. We use this information to:

• Deliver the content, resource, or communication you requested.
• Follow up with you regarding our products and services, where permitted.
• Associate your submission with prior interactions on the same device to provide a coherent experience and improve our understanding of how visitors engage with our content.

We retain lead-capture information for as long as needed to fulfill the purposes described above, unless a longer retention period is required by law. You may request deletion of your information at any time by contacting team@theecommercealley.com.

6. Assessment responses and results

When you participate in an interactive assessment or quiz offered through the Services, we collect and store:

• The answers you select for each question.
• Any free-text responses you provide.
• The scored or categorized result derived from your answers, including any narrative interpretation generated from your responses.
• The timestamps of when you started, progressed through, and completed the assessment.

If you provide your contact information to access your full result, we link that information to your assessment responses so we can deliver the result and follow up where appropriate.

7. Email subscriptions

When you subscribe to an email list offered through the Services, we collect your email address and the date and time of your subscription, along with the source page you subscribed from. We use this information to send you the communications you signed up for and to maintain a record of your subscription consent.

You may unsubscribe from any email we send by following the unsubscribe link included in the message, or by contacting team@theecommercealley.com directly.

9. Phone-call communications (TCPA)

If you provide a mobile or landline phone number and grant the corresponding consent during lead capture, Flight Media LLC dba The Ecommerce Alley may call the number you provided about services you’ve requested. Calls may be placed using an automatic telephone dialing system or an artificial or prerecorded voice in accordance with the consent you provided.

Consent is not required. Granting phone-call consent is not a condition of purchase or of using any other portion of the Services. You may decline phone-call consent at any lead-capture gate and continue to use the site normally.

Call rates. Standard call rates from your carrier may apply. Carriers are not liable for delayed or undelivered calls.

Withdrawing consent. You may withdraw your phone-call consent at any time by contacting team@theecommercealley.com, by telling the caller during a call that you wish to stop receiving calls, or by replying STOP to a confirming text message if one is sent. We will honor opt-out requests within a reasonable time consistent with applicable law.

Records. We maintain audit records of phone-call consent grants, including the disclosure text you agreed to and the date of the grant, sufficient to support carrier and regulatory inquiries.

For phone-call questions, contact team@theecommercealley.com.

10. Your rights and choices

Depending on where you reside, you may have rights under applicable privacy laws of the State of Ohio, United States, including:

• Access. Request a copy of the personal information we hold about you.
• Correction. Request that we correct inaccurate or incomplete information.
• Deletion. Request that we delete your personal information, subject to legal retention requirements.
• Opt-out. Opt out of marketing communications at any time using the unsubscribe link in any email, replying STOP to any SMS, or contacting us directly.

To exercise any of these rights, contact us at team@theecommercealley.com. We will respond within a reasonable time and in accordance with applicable law.

11. Contacting us

If you have questions about this Privacy Policy or our information practices, contact us at:

This policy was last updated on 2026-08-25.