For ecommerce owners somewhere between $10K and $100K a month
How you test products, where your effort goes, how you track the numbers, and what you look at when you decide to kill or scale an ad. Answer honestly and you'll get a read on all four, plus the one costing you most right now.
Takes about five minutes · 100% free · Your position on all four, and the one to fix first
The owner at $100K a month isn't working four times harder than the one at $10K. They run four things differently, and each one is something you can check yourself in about five minutes.
Cold traffic to five products, judged on cost per purchase and new customer ROAS, then budget follows the winner. The $10K owner keeps pushing last year's best seller.
Meta ads and email, run properly. The $10K owner counts how many strategies they're running at once and calls that progress.
Revenue, new customers, ad spend, ad spend as a percentage of revenue, cash position. Daily, weekly, monthly, in a tracker. The $10K owner opens the Shopify dashboard.
Target KPIs judged over 7 to 14 days. The $10K owner kills an ad because yesterday was quiet.
A few minutes of honest answers tells you which one, and what to do about it first. Nothing to connect, no ad account login.